British Radio Advertising Bureau inserted a sound chip in its othwerwise blank spread that appeared in Media Week. The talking ad says, literally, "You are 3 times more likely to get your ad noticed on radio than you are in press." You can see it in action at Coloribus (contrary to the title of Coloribus's, this isn't the world's first talking print ad. There was one almost twenty years ago for Absolut in Vanity Fair in December of 1989.)
Earlier:
Sound Inserts in Print Ads
Talking Poster
Talking Packaging
