Turns out, "around 10% of the population hear voices that aren't there." The Australian ABC radio discusses "the latest research on how auditory hallucinations occur in the brain."
"During hallucinations there are regions of the brain that become active. And those regions commonly involve the regions of the brain, the temporal lobe under the temple that are associated with the processing of normal sounds. So it's as if the brain is being tricked, or the person is being tricked into believing that these voices are actually occurring because there's spontaneous activation of these hearing regions of the brain."
Product placement in hallucinations, anyone?
Earlier:
Study: What Makes a Song Catchy?
