Finally, a voice of reason:
"Bullish forecasts suggesting that revenue from ads placed within videogames could top $1 billion within three years are wildly optimistic, the head of the world's largest game publisher said. John Riccitiello, CEO of Electronic Arts Inc., said Thursday that in-game advertising will eventually emerge as a key source of revenue for videogame publishers, but it will likely take much longer than many in the industry anticipate."
-- Money.CNN
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